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Aesthetically pleasing design can make users more tolerant of minor usability issues.
Aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.
Aesthetically pleasing design can mask usability problems and prevent issues from being discovered during usability testing.
U22. Doherty Threshold
Productivity soars when a computer and its users interact at a pace less than 400 milliseconds(<400ms) that ensures that neither has to wait on the other.
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