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member(s)

  • member-dentists may be used; hyphenate in all usages

  • note that total CDA membership (27,000+) reflects all member dental professionals, not just dentists

newsroom

  • the newsroom is CDA’s online library of published news articles

  • no longer use CDA Update to refer to news or the newsroom; refer to CDA newsroom or our newsroom in marketing communications

\uD83C\uDDF5 P-S

policyholder(s)

  • preferred term for those who have TDIC insurance coverage

Practice Support

  • CDA benefit designed to help make practicing dentistry easier and more efficient for members

  • in general, Practice Support as a label is seldom used in copy; rather for clarity and value, emphasize plain-speak benefits: one-on-one guidance; tools to save time and achieve compliance, etc.

  • when referenced, use Practice Support or CDA Practice Support; avoid Practice Support Center

  • areas of expertise include practice management, employment practices, dental benefit plans and regulatory compliance; when listed, avoid having employment practices proximal to practice management to avoid repetition

  • Practice Support team can be referred to as analysts, experts, dedicated experts or specialists

policyholders

preferred term for those who have TDIC insurance coverage

pronouns

  • when referring to someone whose gender is unknown or unspecified, the singular they should be used, not he or she; they/them/their take plural verbs even when used as a singular pronoun; see AP Stylebook for guidance

shopper(s)

  • preferred term for CDA member-dentists who shop TDSC.com for dental supplies

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