Page Comparison

the California Dental Association

• the organization name is used in full with “the” (uncapitalized preceding)

• use in full with parenthetical abbreviation upon first reference generally only in external materials or for audiences unfamiliar with the brand

• if referred to as the California Dental Association or the California Dental Association (CDA) on first use, may use “CDA” or “the association” thereafter

CDA

• abbreviation of the organization name, never “the” preceding (CDA, not the CDA)

• abbreviation alone may be used in communications to those already familiar

cda.org

• organization website, always lowercase; in general, use without “www.” prefix

CDA Foundation

• our nonprofit dedicated to championing oral health and supporting dental professionals in meeting community needs

• may be the Foundation only on second reference; do not abbreviate to CDAF

cdafoundation.org

• organization homepage, always lowercase; in general, use without “www.” prefix

• redirects to Foundation landing page on CDA’s site

contact information

• Phone: 800.232.7645

• Email: contactcda@cda.org

• Facebook: @cdadentists, facebook.com/cdadentists/

• Twitter (X): @CDAdentists (note, activity on this channel is paused as of 2024)

• Instagram: @cdadentists

• LinkedIn: linkedin.com/company/california-dental-association

• Hashtags: #DentistsOfCalifornia, #withCDA, #cdaproud

CDA Presents The Art and Science of Dentistry

• CDA’s flagship dental convention; no longer italicized

• no punctuation between CDA Presents and tagline; spell out “and” (no ampersand)

• when the complete name is used in the first reference, simply use CDA Presents thereafter

• For audiences familiar with the convention, CDA Presents may be sufficient

• CDA Presents or CDA’s convention is sufficient in headline, subject lines, etc.

convention

• preferred descriptions; do not use session, show, tradeshow or conference

• convention is the preferred description; do not use session, show, tradeshow or conference;
  however, show may be used with exhibitor audience only

• meeting may also be used but is generally not applied in marketing communications

CDA Presents Online Learning

• the set of virtual education offerings, encompassing an Online Learning catalog, live learning events and future programs

See the CDA Education & Events Style Sheet for other programs and usage details.

TDSC.com

• company website and TDSC’s online shopping site/experience; in general, TDSC in all caps and “.com” lowercase and use without “www.” prefix

• originally founded by CDA in 2017, now a subsidiary of Henry Schein Inc. and still partially owned by CDA

• no longer need to use “Powered by Henry Schein” after the name in CDA communications

• often included with Endorsed Services but is not called an Endorsed Service or partner

• dedicated to helping members of organized dentistry be more competitive by saving on supplies

• may be abbreviated to TDSC on second reference or with those familiar with the company

The Dentists Insurance Company (TDIC)

• our company, an insurance carrier dedicated to protecting dentists and helping them manage their risks

• often included with Endorsed Services but is not called an Endorsed Service or partner; instead, it was founded by and is wholly owned by CDA

• may be abbreviated to TDIC on second reference or for those familiar with the company

• do not abbreviate TDIC Insurance Solutions to TDIC IS in external communications

See TDIC’s Style Sheet for usage details.

tdicinsurance.com

• company website, always lowercase; in general, use without “www.” prefix

TDIC Insurance Solutions

• our company, a dedicated broker that connects dentists to the insurance products they need

• do not abbreviate to TDIC IS in external materials