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TDSC.com

  • company website and TDSC’s online shopping site/experience; in general, TDSC in all caps and “.com” lowercase and use without “www.” prefix

  • originally founded by CDA in 2017, now a subsidiary of Henry Schein Inc. and still partially owned by CDA

  • no longer need to use “Powered by Henry Schein” after the name in CDA communications

  • often included with Endorsed Services but is not called an Endorsed Service or partner

  • dedicated to helping members of organized dentistry be more competitive by saving on supplies

  • may be abbreviated to TDSC on second reference or with those familiar with the company

The Dentists Insurance Company (TDIC)

  • our company, an insurance carrier dedicated to protecting dentists and helping them manage their risks

  • often included with Endorsed Services but is not called an Endorsed Service or partner; instead, it was founded by and is wholly owned by CDA

  • may be abbreviated to TDIC on second reference or for those familiar with the company

  • do not abbreviate TDIC Insurance Solutions to TDIC IS in external communications

See TDIC’s Style Sheet for usage details.

tdicinsurance.com

  • company website, always lowercase; in general, use without “www.” prefix

TDIC Insurance Solutions

  • our company, a dedicated broker that connects dentists to the insurance products they need

  • do not abbreviate to TDIC IS in external materials

times

  • format times consistently, using a colon and minutes only when needed (7 a.m., 7:30 a.m.; not 7:00 a.m.)

  • in general, a space follows the last digit of the time, then a.m. or p.m. (punctuation used; not am or pm); however, am or pm may be used in specific digital channels for design simplicity

  • time ranges should be separated by an en dash (7–7:30 a.m.); if both times in the range fall in the a.m. or p.m., a.m. or p.m. only needs to follow the second time

  • noon may be used in lieu of 12 p.m. Do not write “12 noon”

titles

  • when an official title immediately precedes the individual’s name, capitalize; when it follows the individual’s name, lowercase. Job descriptions are always lowercase

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