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Endorsed Services / Endorsed Service

  • CDA benefit designed to bring members savings on business services and additional expertise from vetted vendors

  • Endorsed Services include Abyde, ADA Visa® Credit Card, Bank of America, CareCredit, eAssist Dental Solutions, Henry Schein One, HR for Health and iCore Rx (as of 2024)

  • capitalize as indicated and include appropriate brand marks and disclosures

  • refer to vendors as partners; may be capitalized depending on context (CDA Endorsed Partner)

  • hashtag: #CDAEndorsedPartner

e-newsletter

  • CDA Update is no longer a printed publication; instead, content is delivered though a weekly e-newsletter called Inside California Dentistry

  • no longer use CDA Update to describe the newsletter; rather, use the name Inside California Dentistry or the term member e-newsletter

  • do not employ the terms publication, update, monthly or issues for newsletter content

Journal of the California Dental Association

  • title of digital clinical publication; use lowercase “the” as preceding article

  • italicize unless used in a channel that doesn’t permit italicization or used graphically (title in cover/thumbnail art)

  • may be referred to as the CDA Journal or the Journal on second use or with audiences familiar with the publication

  • in CDA communications, we do not italicize titles of other clinical journals, except in references/citations

See Taylor & Francis style guidelines and standards for details.

\uD83C\uDDF1 L-O

newsroom

  • the newsroom is CDA’s online library of published news articles

  • no longer use CDA Update to refer to news or the newsroom; refer to CDA newsroom or our newsroom in marketing communications

\uD83C\uDDF5 P-S

Practice Support

  • CDA benefit designed to help make practicing dentistry easier and more efficient for members

  • in general, Practice Support as a label is seldom used in copy; rather for clarity and value, emphasize plain-speak benefits: one-on-one guidance; tools to save time and achieve compliance, etc.

  • when referenced, use Practice Support or CDA Practice Support; avoid Practice Support Center

  • areas of expertise include practice management, employment practices, dental benefit plans and regulatory compliance; when listed, avoid having employment practices proximal to practice management to avoid repetition

  • Practice Support team can be referred to as analysts, experts, dedicated experts or specialists

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