Page Comparison

member(s)

• member-dentists may be used; hyphenate in all usages

• note that total CDA membership (27,000+) reflects all member dental professionals, not just dentists

newsroom

• the newsroom is CDA’s online library of published news articles

• no longer use CDA Update to refer to news or the newsroom; refer to CDA newsroom or our newsroom in marketing communications

numbers

•  per AP style, use figures for 10 or above and whenever preceding a unit of measure

• always use figures when referring to ages of people or events

percent / percentages

• use figures (decimals) for percent and percentages: 1%, 2.5%

• per AP style update in 2019, use the percent symbol (%) when paired with a numeral, with no space, in most cases

• try to avoid starting a sentence with a percentage, but if necessary to do so, spell out both: Eighty-nine percent…

• for percentage ranges, use the percent symbol (%) after each figure; AP Style Guide considers all these formats acceptable: 15% to 20%, 15%-20% and between 15% and 20%

• when listing a series of percentages, use the percent symbol after each number (“discounts of 25%, 30% and 50%…")

policyholder(s)

• preferred term for those who have TDIC insurance coverage

Practice Support

• CDA benefit designed to help make practicing dentistry easier and more efficient for members

• in general, Practice Support as a label is seldom used in copy; rather for clarity and value, emphasize plain-speak benefits: one-on-one guidance; tools to save time and achieve compliance, etc.

• when referenced, use Practice Support or CDA Practice Support; avoid Practice Support Center

• areas of expertise include practice management, employment practices, dental benefit plans and regulatory compliance; when listed, avoid having employment practices proximal to practice management to avoid repetition

• Practice Support team can be referred to as analysts, experts, dedicated experts or specialists

pronouns

• when referring to someone whose gender is unknown or unspecified, the singular they should be used, not he or she; they/them/their take plural verbs even when used as a singular pronoun; see AP Stylebook for guidance

shopper(s)

• preferred term for CDA member-dentists who shop TDSC.com for dental supplies