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Practice Support

  • CDA benefit designed to help make practicing dentistry easier and more efficient for members

  • in general, Practice Support as a label is seldom used in copy; rather for clarity and value, emphasize plain-speak benefits: one-on-one guidance; tools to save time and achieve compliance, etc.

  • when referenced, use Practice Support or CDA Practice Support; avoid Practice Support Center

  • areas of expertise include practice management, employment practices, dental benefit plans and regulatory compliance; when listed, avoid having employment practices proximal to practice management to avoid repetition

  • Practice Support team can be referred to as analysts, experts, dedicated experts or specialists

policyholders

  • preferred term for those who have TDIC insurance coverage

shopper(s)

  • preferred term for CDA member-dentists who shop TDSC.com for dental supplies

\uD83C\uDDF9 T-Z

TDSC.com

  • company website and TDSC’s online shopping site/experience; in general, TDSC in all caps and “.com” lowercase and use without “www.” prefix

  • originally founded by CDA in 2017, now a subsidiary of Henry Schein Inc. and still partially owned by CDA

  • no longer need to use “Powered by Henry Schein” after the name in CDA communications

  • often included with Endorsed Services but is not called an Endorsed Service or partner

  • dedicated to helping members of organized dentistry be more competitive by saving on supplies

  • may be abbreviated to TDSC on second reference or with those familiar with the company

The Dentists Insurance Company (TDIC)

  • our company, an insurance carrier dedicated to protecting dentists and helping them manage their risks

  • often included with Endorsed Services but is not called an Endorsed Service or partner; instead, it was founded by and is wholly owned by CDA

  • may be abbreviated to TDIC on second reference or for those familiar with the company

  • do not abbreviate TDIC Insurance Solutions to TDIC IS in external communications

See TDIC’s Style Sheet for usage details.

tdicinsurance.com

  • company website, always lowercase; in general, use without “www.” prefix

TDIC Insurance Solutions

  • our company, a dedicated broker that connects dentists to the insurance products they need

  • do not abbreviate to TDIC IS in external materials

titles

  • when an official title immediately precedes the individual’s name, capitalize; when it follows the individual’s name, lowercase. Job descriptions are always lowercase