CDA Presents 360º | no longer in general use. It may still appear in some logo lockups or URLs but not in copy originally positioned as the overarching brand for CDA’s suite of learning options, encompassing conventions, the Online Learning catalog, live learning events and future offerings please note that marketing and communications should reference the specific program (CDA Presents The Art and Science of Dentistry, CDA Presents Online Learning, etc.) and “360” is not part of program or offering names
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CDA Presents Online Learning | the name of our set of offerings that deliver live, virtual and on-demand education through a dentistry-centered online course catalog or through select online events can use CDA Presents Online Learning on first reference and Online Learning thereafter; depending on context, can use simply Online Learning while Docebo is the Online Learning platform, neither the term learning management system nor LMS nor Docebo is used on public-facing communications as TDIC also uses the Docebo platform, be mindful of audience/segment and avoid phrasing that would cause confusion
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CDA Presents Study Clubs | the name of our past education offerings that delivered deep-dive, small-group learning on specific areas of dentistry in a combination of in-person and virtual sessions can use CDA Presents Study Clubs on first reference and Study Club or Study Clubs thereafter; depending on context, can simply use Study Clubs note that study clubs (lowercase) may be used if referring to the concept rather than a CDA offering
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CDA Presents The Art and Science of Dentistry | no longer italicized; spell out “and” (no ampersand) in headlines and in short copy, CDA Presents alone is sufficient; can also use CDA’s convention as appropriate in context full name is used when possible; however, for audiences familiar with the convention, CDA Presents is sufficient otherwise, when possible, use the full name on the first reference and then CDA Presents thereafter
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convention | depending on context, can often use CDA’s convention or the convention without using CDA Presents convention is the preferred description; do not use session, show, tradeshow or conference
(however, show may be used with exhibitor audience only) meeting may also be used but is generally not applied in marketing communications
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convention location | moved to a single, large-scale event in 2024, the location name will not be needed as a differentiator do not use Spring and Fall or South and North as identifiers for in-person convention city and year are not part of the convention name; use in supporting copy or graphic elements the location of CDA's convention in Southern California is the Anaheim Convention Center
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Dental Team Summit | the name of a new education offerings, launched in 2024, that delivers a full-day, interactive experience for the whole dental team can use Dental Team Summit on first reference and Summit hereafter; depending on context, use Dental Team Summit in <City Name>
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