Our education values
We believe education must be accessible. We provide more possibilities to learn in environments that are safe, convenient and diverse, welcoming dental professionals regardless of stage of practice, location or learning style.
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We believe learning should be exciting. By combining in-person and virtual experiences, we share the best of the art and science of dentistry. Our goals include facilitating dynamic course content, more rapid access to trending topics and the flexibility for dentists to learn when and where they choose.
Our voice and tone
Our style, point of view and personality:
The CDA Presents brand voice is inviting and connected. We are experts in the convention experience, yet friendly and approachable. We have an insider’s perspective that engages, informs and encourages attendees and exhibitors. We enthusiastically welcome our guests and take joy in showing our appreciation for them.
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The attitude of the people behind the brand:
We share an enthusiasm for exceptional experiences, and we take pride in being a valued resource for dentists. Our approach is cheerful and bright. We have fun.
Style guidelines
CDA’s first reference for general grammar and language usage is the Associated Press (AP) Stylebook; its second reference is Merriam Webster’s Collegiate Dictionary, Eleventh Edition. CDA’s house style guide addresses exceptions and clarifications to AP Stylebook entries, applicable to all CDA companies and programs. Further exceptions to AP style may be made as appropriate to audience and channel.