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📋 Overview

🗣 Voice and tone

✍ Writing tools

Break up large text walls using the following:

Subheadings 

  • Readers use these to remember where they are and see what is coming next 

  • Search engines rank subhead text as more important 

  • General rule: Users should see a subheading within every section they scroll through. Don’t abandon them with no navigation/anchor points.

Your password's too short


Don't


Instead, help the people who use your product understand why they're experiencing an error and how they can avoid similar errors in the future:


Choose a password that is at least 8 characters long


Do


Bulleted Lists

  • Readers use these to remember where they are and see what is coming next 

  • Search engines rank subhead text as more important 

  • General rule: Users should see a subheading within every section they scroll through. Don’t abandon them with no navigation/anchor points.

<Principle 2>

White Space

<Principle 3>

💡 Tips and tricks