The CDA brand logo is made up of two components: the letters, or type treatment, and the orange chevron. These two components are always placed in a fixed relationship and should never be altered or modified. The font for our logo is Goudy Oldstyle Std. A register mark ® is always used with the logo. Never use our logo with a service mark.SM *
The logo colors are CDA gray for the type and CDA orange for the chevronCDA logo has two versions: an type version and the box version. The logo colors for each version are as seen below. Please refer to the color guide on page 2.35 for specific color information.
Check with legal for more information
Clear space
The CDA logo should be kept clear of text, images and graphics. All sides of the logo must be surrounded by a clear space equal in size to the x-height of c, as shown here. When used in the color field, the logo should bleed off two sides when possible.
Recommended size
When using the CDA logo, the recommended size is 1”. When using the CDA logo on a field of color, the recommended size is 11/2” wide, as shown to the left. The recommended size for the TDIC logo is 11/16” wide. For logo usage on a pen or other small item, make sure to download the logo designated for minimum size use. The register mark size has been adjusted for smaller logo sizes.
CDA logo with identifier
In instances when the CDA logo is being used by an outside entity or outside of California, it will be necessary to use the complete company identifier along with the logo. See the examples at left of the vertical and horizontal applications of the identifier.
Logo versions available for download at cdaweb.cda.corp/ marketing/index.htm
CDA logo with Identifier in Color Field
In instances when the CDA logo with identifier is being used in a color field, there are three options for placement of the identifier type. Choose the version that best fits your application. The font and size for the identifier is 10 point Futura Book Std.
Logo versions available for download at cdaweb.cda.corp/ marketing/index.htm
Correct usageUsage of the CDA Endorsed
Programs/Program logos
There are two versions of the CDA Endorsed Programs logo; “Programs” and “Program.” Use the Endorsed “Programs” logo when using the logo for CDA publications, ads and signage. Use the Endorsed “Program” logo when sending it to an endorsee for use in their materials.Services logo
The CDA Endorsed Services logo is used in communications to our members about services we endorse.
One-color logo use
A black and white version of the logo may be needed for certain applications. Options are at left.
Incorrect Logo Usage
The CDA logo is a valuable asset, and should not be altered in any way. Incorrect use weakens our ability to protect the logo. For screen use, the logo should be an RGB file, low resolution (72 dpi). JPEG, GIF or PNG files are acceptable. For print, use a CMYK file, high resolution (300 dpi or more). Tiff, eps, and ai files are acceptable.
CDA logo library
The CDA logo and other brand entity logos identified on the previous pages are available for download at:
cdaweb.cda.corp/marketing/index.htm
The logo files for download are for in-house publication use. If you need a logo file for an outside vendor, please contact the marketing department and you will be provided with the appropriate file format.
Never enlarge the logo.
Use only at the 100% size provided in the logo file or smaller, if necessary.
Poor quality reproduction will result from enlarging. If you need a logo for high- quality printing or larger format use, please contact the marketing department and request an eps file.