Digital Foundations: CDA.org Values and Principles

Issues to address:

1. Who does our work impact?

   1. Member personas

   2. Overall goals

2. What are the foundations that CDA.org was built upon?

   1. Mantra: member-first and mobile-first (insert full mantra)

   2. Visual

      1. Patterns

      2. User journeys

      3. Design system

   3. Content Strategy

      1. Consolidating complex information into easy to understand actions

      2. Multiple types of content (video, blog, traditional content, micro-content)

   4. Functional/technical

      1. Easy to update with existing team (reduce need for constant new development)

      2. User-directed (allow members to access what they need and self-serve rather than push content to them)

      3. Best practices (accessibility, update platform regularly, address security concerns proactively)

3. What type of team do we need to accomplish this work?

   1. Soft skills

   2. Core functions of a modern digital marketing team

4. Digital principles

   1. What underlying principles and values do we hold in the digital space?