Date

10 Dec 2021

Participants

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• Catherine Foss (Unlicensed)

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Goals

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• Determine how to best collaborate on website analytics, which could include:

  • Strategic set up (developing goals on what needs to be tracked)

  • Technical set up/optimization (tag manager, GA, other?)

  • Scheduled/regular usage of data collected and best way to socialize or distribute

  • Analysis of data

  • Ad-hoc reporting needs

• Ideally, analytics should be not just within the website but between sites/channels…

Discussion topics

• Examples of situations/areas that need clarity:

  • When data points are needed for a presentation, partner request, etc., who at CDA should receive and route these requests? Is there a place (Jira, Planner, other) where we could capture and work through these requests?

  • What format can we provide that will be most helpful for business units? Sometimes there is confusion when staff are provided information coming directly from GA if they are not familiar enough with how to read and interpret the data.

  • What information is currently being measured and reported on that could be useful in decision making?

  • How can we collaborate on a regular basis to review data already collected and identify additional tracking needs?

Action items

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Decisions

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