Reinforce the value of membership to new and potential members
Encourage members to submit their own testimonials
3-5 very short quotes about the value of membership
Place on both the “join” and “renew” pages or on generic about page. Could also place one on the “share your story” page, but would want to select quotes that are more member-focused and less membership/CDA focused
Will serve as a portal of entry to a more focused testimonial page
Use existing testimonial component built for Presents page
Members will arrive at this page from either the “share your story” page or the quotes section from above
Use Easy DNN News module to make content management easier
Phase 1:
List about 10 member stories; these should be 2-4 lines long each.
Create banner for visual interest
Bottom of page should include a CTA for members to submit their own story using our existing form
Phase 2/future work:
Incorporate categories (COVID, general membership, practice support, etc.). Use category tree to navigate between categories
Consider what a “details” page would look like when a user clicks through to read a longer story.
Could incorporate “Student Spotlight” and stories about dentists in the community
Consider integration with social media to collect stories about specific topics and encourage sharing
Include stock photos for visual interest https://magazine.northeast.aaa.com/department/your-story/
Consider a COVID-specific page or quote block
Select 5 quotes about membership
Optional: select 5 quotes from members that are more about their stories for the “share your story” page
Create CTA text/button to go from the quotes section to the testimonials page
Compile about 10 longer stories for the testimonials page. These could be the same as above depending on goal of testimonial page.
Edit/shorten quotes and get approval to publish
Create internal landing page banner for the member testimonial page
Create a visual CTA to “share your story” for the member testimonial page