Epics, Initiatives, Stories and Tasks

 

Initiative

Project

Epic

Story

Task

Subtask

 

Initiative

Project

Epic

Story

Task

Subtask

Purpose

High-level goals set by leadership

Separate/group tasks by business unit or team

Shorter term goals; each epic contains several tasks

A way of phrasing a task to make it more audience-focused

Granular, actionable work item that must be produced to achieve a goal

Break down a task into smaller work efforts, such as by different team members/roles

Number in system

4-8

5-20

Several epics for each initiative

Several stories for each epic

Several tasks for each epic

A handful for each task

Time length

Usually completed within the year or sometimes longer

Not time bound; could remain open forever

Ideally 1-4 weeks; some may remain open longer

Week or less to complete

Week or less to complete

Same as a task or story, or shorter

Displays on roadmap?

Yes

No

Yes

No

No

No

Displays on Board?

No

No

No

Yes

Yes

No

High-Level: Epics and Initiatives

Epics are large bodies of work that can be broken down into a number of smaller tasks or user stories.

Examples:

  • July 2020 Journal

  • 2020 Renewal Campaign

  • CDA.org Accessibility Improvements

Initiatives are collections of epics that drive toward a common goal. In many cases, an initiative compiles epics from multiple teams to achieve a much broader, bigger goal than any of the epics themselves. While an epic is something you might complete in a month or a quarter, initiatives are often completed in multiple quarters to a year.

Examples:

  • Content as a Product

  • Digital Transformation

  • Member Retention

  • Resource Management & Capacity Planning

Process: Using Projects in Jira

Projects in Jira are a little different than we are using currently. Projects are used to group tasks, and work similar to how epics work, but projects share a common workflow, teammates, and permission settings.

Examples:

  • Team-based: Content or Design

  • Business unit-based: A project can be based on items that are requested from a department or stakeholder

  • Product-based: A channel, website, or print publication

Granular: Stories and Tasks

efine the work that needs to happen on a granular level.

User stories: a customer-centric way of talking about the work we need to do. Read: user stories for marketing teams. “Marketers often receive commands to build a new campaign, write a new blog series, or explore a new social media channel with little context. The “why” of what we do, the audience we’re trying to reach, can often be left out entirely.“

Examples:

As a marketing manager, I would like A/B testing software on our website so that I can experiment with different promotions on our homepage.

As a follower of the AgileSherpas blog, I would like to have easier access to their downloadable cornerstone content so I can stay on top of new articles to share with my team.

Conceptual: Themes

Themes are an organizational tool that allows you to label backlog items, epics, and initiatives to understand what work contributes to what organizational goals. Themes should inspire the creation of epics and initiatives but don’t have a ridgid 1-to-1 relationship with them. A theme for a rocket ship company would be something like “Safety First.”

A good use of themes could be to identify items from the department goals or strategic plan.