Style Sheet & Common Terms: Education & Events

CDA Presents 360º

• no longer in general use. It may still appear in some logo lockups or URLs but not in copy

• originally positioned as the overarching brand for CDA’s suite of learning options, encompassing conventions, the Online Learning catalog, live learning events and future offerings

• please note that marketing and communications should reference the specific program (CDA Presents The Art and Science of Dentistry, CDA Presents Online Learning, etc.) and “360” is not part of program or offering names

DO

DONT

CDA Presents Online Learning

• the name of our set of offerings that deliver live, virtual and on-demand education through a dentistry-centered online course catalog or through select online events

• can use CDA Presents Online Learning on first reference and Online Learning thereafter; depending on context, can use simply Online Learning

• while Docebo is the Online Learning platform, neither the term learning management system nor LMS nor Docebo is used on public-facing communications

• as TDIC also uses the Docebo platform, be mindful of audience/segment and avoid phrasing that would cause confusion

CDA Presents Study Clubs

• the name of our past education offerings that delivered deep-dive, small-group learning on specific areas of dentistry in a combination of in-person and virtual sessions

• can use CDA Presents Study Clubs on first reference and Study Club or Study Clubs thereafter; depending on context, can simply use Study Clubs

• note that study clubs (lowercase) may be used if referring to the concept rather than a CDA offering

Dental Team Summit

• the name of a new education offerings, launched in 2024, that delivers a full-day, interactive experience for the whole dental team

• can use Dental Team Summit on first reference and Summit hereafter; depending on context, use Dental Team Summit in <City Name>

Hands-on Workshops

• the name of a new education offering, launched in 2024, that deliver deep-dive, small-group learning on specific areas of dentistry at multi-day events in premier destinations

• can use Hands-on Workshops on first reference and workshops thereafter; depending on context, can use the name of the specific study club (note that capitalization may differ situationally, based on design, aesthetics or format)

• note that hands-on workshops (lowercase) should be used if referring to the concept (such as workshops at CDA Presents) rather than the new CDA offering

Now + Next in Dentistry events

• the name of a series of events, launched in 2023, that are fun meetups across the state geared toward early career dentists

  can use Now + Next in Dentistry or Now + Next event on first reference and Now + Next or simply  event thereafter; depending on context

learning, eLearning

• in general, the simple word learning can be used instead of online learning or eLearning, as our platforms are intended to reduce barriers to access and create engagement with education regardless of format

• if used comparatively or to illustrate differences/aspects of the experience, can be expressed as live virtual or on-demand, as applicable (for example: “… can attend in Anaheim this spring or through virtual livestream courses…”)

live, real-time

• in general, live can be used to describe an event taking place in person or online if it is happening in real time.

• real-time/real time can be used to describe programs that are happening live virtually

• on-demand can be used to describe programs that are accessible at the user’s convenience

ongoing education

• while many of the offerings are C.E.-eligible, some are not; when describing learning offerings as a whole, use ongoing education or other expansive descriptors of the benefit

Online Learning

See CDA Presents Online Learning entry.

platform, environment, experience

• in general, platform is used to describe the technical/functional home of the LMS (for example: “… sign in to our innovative platform to access…” or “our learning library is moving to a new platform…”)

• environment and experience are appropriate marketing descriptors for Docebo (for example: “… as a member, benefit from an enhanced learning experience …” or “… access a robust lineup of courses across learning formats and dentistry topics in an interactive environment…”)

Study Clubs / study clubs

See CDA Presents Study Clubs entry.