Style Sheet & Common Terms: CDA Foundation

CDA Cares

• large-scale event that provided oral health services to Californians in need

• for small scale events, copy should emphasize the distinction in goal and scope, such as “new clinic model” or “transitioning from one-time episodic clinics to smaller events focused on placing patients into dental homes”

• when referring to a specific event, the city name generally directly follows (CDA Cares Stockton)

• in the past, usually referred to as an event, not as a clinic, but has been referred to as a clinic more recently to improve understanding of scope

DO

DONT

CDA Foundation

• our nonprofit is dedicated to championing oral health and supporting dental professionals in meeting community needs

• the Foundation focuses on health access for specific vulnerable populations and underserved communities, emphasizing the placement of patients into dental homes for ongoing care

• may be the Foundation only on second reference; do not use CDAF abbreviation externally

cdafoundation.org

• organization homepage, always lowercase; in general, use without “www.” prefix

• redirects to Foundation landing page on CDA’s site

contact information

• Phone: 800.232.7645 or contact staff members directly

• Email: foundationinfo@cda.org

• Facebook: CDA Foundation (facebook.com/CDAFoundationCA)

• LinkedIn Showcase: linkedin.com/showcase/cdafoundation

Dental Materials & Supplies Grant

• Foundation program, always capitalized; may use “the grant program” on subsequent reference

Dr. Arthur A. Dugoni Faculty Award

• Foundation program, always capitalized; may use “the Dugoni Faculty Award” or “the award” on subsequent

experiencing barriers to care

• preferred term for those in need of oral health services; not “lacking access to care”

Humanitarian Award

• Foundation program, always capitalized; may use “the award” on subsequent reference

no-cost

• preferred description of volunteer- services; do not use free unless it impedes reader or patient understanding

people

• preferred term for those receiving treatment at clinics/volunteer-led events

• individuals or individuals and families may also be used

• in general, “patients” is not used externally except for instances when not doing so would cause reader confusion

Student Loan Repayment Grant

• Foundation program, always capitalized; may use “the grant program” on subsequent reference

titles

• when an official title immediately precedes the individual’s name, capitalized

• when the title follows the individual’s name, lowercase; job descriptions are always lowercase

Webb Family Grant

• Foundation program, always capitalized; may use “the grant program” on subsequent reference