Style Sheet & Common Terms: CDA

the California Dental Association

• the organization name is used in full with “the” (uncapitalized preceding)

• use in full with parenthetical abbreviation upon first reference generally only in external materials or for audiences unfamiliar with the brand

• if referred to as the California Dental Association or the California Dental Association (CDA) on first use, may use “CDA” or “the association” thereafter

CDA

• abbreviation of the organization name, never “the” preceding (CDA, not the CDA)

• abbreviation alone may be used in communications to those already familiar

DO

“the California Dental Association” or “CDA”

DONT

CDA

cda.org

• organization website, always lowercase; in general, use without “www.” prefix

contact information

• Phone: 800.232.7645

• Email: contactcda@cda.org

• Facebook: @cdadentists, facebook.com/cdadentists/

• Twitter (X): @CDAdentists (note, activity on this channel is paused as of 2024)

• Instagram: @cdadentists

• LinkedIn: linkedin.com/company/california-dental-association

• Hashtags: #DentistsOfCalifornia, #withCDA, #cdaproud

CDA Presents The Art and Science of Dentistry

• CDA’s flagship dental convention; no longer italicized

• no punctuation between CDA Presents and tagline; spell out “and” (no ampersand)

• when the complete name is used in the first reference, simply use CDA Presents thereafter

• For audiences familiar with the convention, CDA Presents may be sufficient

• CDA Presents or CDA’s convention is sufficient in headline, subject lines, etc.

convention

• preferred descriptions; do not use session, show, tradeshow or conference

• convention is the preferred description; do not use session, show, tradeshow or conference;
  however, show may be used with exhibitor audience only

• meeting may also be used but is generally not applied in marketing communications

CDA Presents Online Learning

the set of virtual education offerings, encompassing an Online Learning catalog, live learning events and future programs

Practice Support

• CDA benefit designed to help make practicing dentistry easier and more efficient for members

• in general, Practice Support as a label is seldom used in copy; rather for clarity and value, emphasize plain-speak benefits: one-on-one guidance; tools to save time and achieve compliance, etc.

• when referenced, use Practice Support or CDA Practice Support; avoid Practice Support Center

• areas of expertise include practice management, employment practices, dental benefit plans and regulatory compliance; when listed, avoid having employment practices proximal to practice management to avoid repetition

• Practice Support team can be referred to as analysts, experts, dedicated experts or specialists

Endorsed Services / Endorsed Service

• CDA benefit designed to bring members savings on business services and additional expertise from vetted vendors

• Endorsed Services include Abyde, ADA Visa^® Credit Card, Bank of America, CareCredit, eAssist Dental Solutions, Henry Schein One, HR for Health and iCore Rx (as of 2024)

• capitalize as indicated and include appropriate brand marks and disclosures

• refer to vendors as partners; may be capitalized depending on context (CDA Endorsed Partner)

• hashtag: #CDAEndorsedPartner

TDSC.com

• company website and TDSC’s online shopping site/experience; in general, TDSC in all caps and “.com” lowercase and use without “www.” prefix

• originally founded by CDA in 2017, now a subsidiary of Henry Schein Inc. and still partially owned by CDA

• no longer need to use “Powered by Henry Schein” after the name in CDA communications

• often included with Endorsed Services but is not called an Endorsed Service or partner

• dedicated to helping members of organized dentistry be more competitive by saving on supplies

• may be abbreviated to TDSC on second reference or with those familiar with the company