2021-06-17 Marketing Team Strategy Session

Date

17 Jun 2021

Participants

• Catherine Foss (Unlicensed)

• Yesenia Gutierrez (Unlicensed)

• cassidi (Unlicensed)

• Candace Coulombe

• Sydnee Funke

• Carrie Avakian

• Serina Pruitt-Little

• Marta Ryan

Goals

• What are the top initiatives or projects in the near future?

• What cadence should meetings and strategy sessions occur?

Discussions

• Meeting with marketing managers on a regular basis

• How do we be less reactive even when putting out important information?

• Member-specific or “dashboard” data view

• Merging CDA Presents and Presents 360 brands for a hybrid event in September

• Navigation/IA audit and update recommendations to meet member needs

Action items

• Discuss CDA Presents and Presents 360 initiative with Carrie and Christine Daa/Mike O’Dell, Preet, Cassidi
• Meeting to discuss Navigation/IA audit with Marketing/IT/10#. Information Architecture and navigation discussion; include “spheres of influence”
• COVID cleanup discussion
• Meeting with Julie, Anders, and anyone else to discuss data already being collected

Decisions