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2021-06-17 Marketing Team Strategy Session

2021-06-17 Marketing Team Strategy Session

Owned by Catherine Foss (Unlicensed), created
Last updated: Jun 24, 2021
1 min read

Date

Jun 17, 2021

Participants

  • @Catherine Foss (Unlicensed)

  • @Yesenia Gutierrez (Unlicensed)

  • @cassidi (Unlicensed)

  • Candace Coulombe

  • Sydnee Funke

  • Carrie Avakian

  • Serina Pruitt-Little

  • Marta Ryan

Goals

  • What are the top initiatives or projects in the near future?

  • What cadence should meetings and strategy sessions occur?

 

Discussions

  • Meeting with marketing managers on a regular basis

  • How do we be less reactive even when putting out important information?

  • Member-specific or “dashboard” data view

  • Merging CDA Presents and Presents 360 brands for a hybrid event in September

  • Navigation/IA audit and update recommendations to meet member needs

Action items

Discuss CDA Presents and Presents 360 initiative with Carrie and Christine Daa/Mike O’Dell, Preet, Cassidi
Meeting to discuss Navigation/IA audit with Marketing/IT/10#. Information Architecture and navigation discussion; include “spheres of influence”
COVID cleanup discussion
Meeting with Julie, Anders, and anyone else to discuss data already being collected

Resources:

Meeting recording

Miro board

Decisions

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