Web/Technology Project Planning June-August

Review current projects and status

There are a few projects in the queue and unfortunately we cant do them all in a couple months. We need to identify what to hold/continue work on. We also need to communicate with business partners if things needs to shift focus.

CURRENT PROJECTS:

1. Content and page audit for template implementation

2. Practice Support (multiple)

• Dental Benefits Paid Services (User journey, Usability testing, Digital Product strategy, UX/UI improvements)

• Resource Library

• Specialty Page layout updates

• Endorsed Services

3. CDA Presents updates

• Content and page audit / Template implementation

• Presents 360 integration

4. Foundation Navigation and Page clean up

5. Advocacy page update

**there are more projects in the queue

Catherine Foss (Unlicensed) Yesenia Gutierrez (Unlicensed)

• Dental Benefits Paid Services - speak to Marta about next steps/expectations.

Discuss needs around http://cda.org IA, Navigation Maintenance and design

• What progress has been started around Audit

• What does our process look like for this initiative?

• Who needs to be involved in process and planning for this?

• Discuss process for collaborating with team

Chris Jackson Traci Ward

Collaborate with Candace on understanding member needs/goals.

Leverage analytics to understand behaviors

In-site surveys when appropriate - Anders working on insights surveys

How to organize benefits by topics that matter.

What do we do that benefit all members or dentist? Member and public resources.

Reorganizing content so that it makes sense to a wider audience in the dentistry space.

Discuss needs for SEO & Improved Search Experience

Catherine Foss (Unlicensed)

Top of mind for ROI

Sunsetting content when appropriate

Analytics for top search items

Serve up what people need

Identify top 2 initiatives to focus on through August

Everyone