\uD83D\uDCCB Overview
Page Purpose | Primary CTAs | Secondary CTAs | Keywords | Tone/Voice | |
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1 | Help users understand the different types of educational offerings | CDA Presents CDA Presents 360 |
\uD83C\uDFA2 Content strategy roadmap
Goals and tasks for this page.
Goal or User Story | Tasks/Action items | Timing | Links/Resources | |
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1 | As a member, I want to see all of the options available as part of my CDA membership |
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2 | As a potential CDA Presents attendee, I want to learn how to register for the annual convention. |
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3 | As a member (or non-member), I want to understand the differences between CDA’s educational offerings. |
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4 | As a CDA employee, I want to be able to share rotating or featured offering related to education. | |||
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\uD83D\uDD2E Content strategy planning
Action item | Business reason | Content | Resources | Next steps |
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Fix page metadata | Helping users have the right info from search will prevent confusion and potential future issues. | Current descripiton: The California Dental Association’s online learning platform provides dental professionals a brilliant way to take part in C.E.-eligible education at any hour and from anywhere. Current keywords: Online Learning, education, cda presents 360, courses, webinars, learning |
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\uD83D\uDDD3 Editorial calendar
Content | Description | Owner | Channel | Publication date | Status | Approver |
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IN PROGRESSIN REVIEW APPROVED PUBLISHED | ||||||
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