Education Landing Page

1 Overview
2 Content strategy roadmap
3 Content strategy planning
4 Editorial calendar
5 Resources

Overview

	Page Purpose	Primary CTAs	Secondary CTAs	Keywords	Tone/Voice

Page Purpose

Primary CTAs

Secondary CTAs

Keywords

Tone/Voice

1

Help users understand the different types of educational offerings

CDA Presents

CDA Presents 360

Content strategy roadmap

Goals and tasks for this page.

	Goal or User Story	Tasks/Action items	Timing	Links/Resources

	Goal or User Story	Tasks/Action items	Timing	Links/Resources
1	As a member, I want to see all of the options available as part of my CDA membership
2	As a potential CDA Presents attendee, I want to learn how to register for the annual convention.	Provide quick entry portal from Education page to main CDAP page.
3	As a member (or non-member), I want to understand the differences between CDA’s educational offerings.	Address metadata on page
4	As a CDA employee, I want to be able to share rotating or featured offering related to education.
5

Content strategy planning

Action item	Business reason	Content	Resources	Next steps

Action item

Business reason

Content

Resources

Next steps

Fix page metadata

Helping users have the right info from search will prevent confusion and potential future issues.

Current description: The California Dental Association’s online learning platform provides dental professionals a brilliant way to take part in C.E.-eligible education at any hour and from anywhere.

Current keywords: Online Learning, education, cda presents 360, courses, webinars, learning

@Candace Coulombe to review description and keywords

@Catherine Foss (Unlicensed) to fix on page (see row below)

Updated metadata

Updated description:

CDA delivers limitless learning options in formats to fit the styles and schedules of dentists and their teams. Earn C.E., sharpen skills and support professional and practice goals through live in-person, virtual and on-demand education.

Updated keywords: education, C.E., continuing education, convention, cda presents, learning, conline learning, courses, webinars

Update page tag/label

Change Online Learning page to Learning to encompass comprehensive education offerings.
Page currently at https://www.cda.org/online-learning is an overview page, rename to Learning and URL should be http://cda.org/learning . Would be good to have cda.org/education that redirects to this page. As the overview page, it should be the first item listed under the Education heading in the mega menu.

@Catherine Foss (Unlicensed) to facilitate updates - more changes to come from mega menu eval/recs.

Editorial calendar

Content	Description	Owner	Channel	Publication date	Status	Approver

Content	Description	Owner	Channel	Publication date	Status	Approver
					In progressin review Approved published