Orange buttons: A primary CTA, form submission or other important action. Use sparingly. | |
Dark blue: Secondary CTA. Can be an important CTA, but may be more than one on a page. Less prominence than orange buttons and a good choice to indicate next steps in a user journey. | |
Two CTAs of equal weight. | |
Two CTAs, one primary and one secondary. | |
Passive CTA, usually functional or leading to a secondary action. |
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