Member Testimonials

Goals:

• Reinforce the value of membership to new and potential members

• Encourage members to submit their own testimonials

Item 1: Scrolling quotes section

• 3-5 very short quotes about the value of membership

• Place on both the “join” and “renew” pages or on generic about page. Could also place one on the “share your story” page, but would want to select quotes that are more member-focused and less membership/CDA focused

• Will serve as a portal of entry to a more focused testimonial page

• Use existing testimonial component built for Presents page

  • Homepage CTA for 2-3 weeks in top section

  • Permanent placement above practice support on homepage

  • Member overview

  • COVID or B2P?

Item 2: Member story page

• Members will arrive at this page from either the “share your story” page or the quotes section from above

• Use Easy DNN News module to make content management easier

Phase 1:

List about 10 member stories; these should be 2-4 lines long each.

• Create banner for visual interest

• Bottom of page should include a CTA for members to submit their own story using our existing form

Phase 2/future work:

• Incorporate categories (COVID, general membership, practice support, etc.). Use category tree to navigate between categories

• Optional: select 5 quotes from members that are more about their stories for the “share your story” page

• Consider what a “details” page would look like when a user clicks through to read a longer story.

• Could incorporate “Student Spotlight” and stories about dentists in the community

• Consider integration with social media to collect stories about specific topics and encourage sharing

• Include stock photos for visual interest https://magazine.northeast.aaa.com/department/your-story/

• Consider a COVID-specific page or quote block

Tasks for team

• Select 3 general quotes to feature on homepage and member overview pages (or other pages) Sarah Schaale (Unlicensed)

• Create low-fi wireframes to illustrate quote section with CTA text/button to go from the quotes section to the testimonials page Zagazeta, Carmen (Unlicensed)

• Compile about 10 longer stories for the testimonials/member stories page. These could be the same as above depending on goal of testimonial page. Sarah Schaale (Unlicensed)

• Create wireframe of details page Zagazeta, Carmen (Unlicensed)

• Edit/shorten quotes and get approval to publish Sarah Schaale (Unlicensed)

• Create internal landing page banner for the member testimonial page Zagazeta, Carmen (Unlicensed)

• Create a visual CTA to “share your story” for the member testimonial page Zagazeta, Carmen (Unlicensed)

• CTA to replace Journal graphic on homepage Zagazeta, Carmen (Unlicensed)

• Legal requirements for quotes (name etc) Kristin.Kelly (Unlicensed)

• Create newsletter and social components Zagazeta, Carmen (Unlicensed)

Homepage

1. Journal graphic

2. Scrolling quotes with CTA to member story page

Portal page

1. Banner

2. List of stories with links to detail pages

3. CTA to “share your story” (link back to the form)

Details page

1. Full story

2. Image

Share your story form page

1. Link to member story page