Metadata_+Descriptions.doc

Owned by Catherine Foss (Unlicensed)
Jul 08, 2021
2 min read

Meta Description

The next part of your content template is going to include filling out your meta-description. A meta description is a brief summary that can be up to 320 characters that tell readers what your post is about.

If done correctly, a meta description can help pull your webpage into search results, especially if a string of terms in your description appears in the search query.

So where is the meta description located? It is the small amount of text that appears below the title tag in your search engine results list.

So how do you write a good meta description? According to Yoast, there are seven things that create a good meta description:

  1. It’s under 320 characters.

  2. It should be actionable and tell your audience what to do.

  3. It should have a call to action.

  4. It should include your primary keyword.

  5. It should match the content of your webpage.

  6. It should be unique.

You can also check how your meta description looks in a Google search engine result by using tools like Spotibo.

Just enter your title, meta description, and URL, and you’ll be able to see the preview of what it looks like in a search result.