Page Types

Owned by Catherine Foss (Unlicensed)
Jul 27, 2021
1 min read

Types of webpages

 

Homepage/landing page

  • Minimal text

  • May contain showcase stories and snippets from other pages 

  • Prioritize key points and quick facts

  • Seamlessly lead users to the next pages using clear portals of entry

  • Allow users to “self-serve” and find their next step

  • Example: Newsroom, topic-specific news page (propositions, settlements, etc.), Practice Support landing page   

 

Portal page

  • Minimal text 

  • Similar to a landing page, but with less focus on new content and stories 

  • Content is likely evergreen 

  • Goal is to provide users all the options of connected pages so they can reach their next destination 

  • Examples: Practice Support category page, Presents page  

 

Catalog page 

  • Similar to a portal page, but content changes frequently 

  • A “menu” to select content items for more details 

  • Items are typically of the same type (articlars, events, resources) 

  • Design should remain consistent and focus of layout is ease of use 

  • Examples: Event calendar, news archive, resource library 

 

Content page 

  • Longer, narrative content is appropriate 

  • Focused content 

  • Layout should differ between pages, but not drastically (ie, use the same subpage layouts across your site to improve pattern recognition) 

  • Examples: News article, Practice Support specialty page, FAQs