User Stories and Job Stories
- Catherine Foss (Unlicensed)
- Yesenia Gutierrez (Unlicensed)
User stories
These stories play a part both in visual design and content design. Starting with a user story for a webpage, newsletter, or other digital communication helps designers, writers and the whole team stay on the same page.
As a [person in a particular role]
I want to [perform an action or find something out]
So that [I can achieve my goal of]
Some examples:
“As a geologist
I want access to Nice Green Energy’s raw data
So that I can use it in a study I am completing”
“As a concerned citizen who already knows about fracking
I want to know if Nice Green Energy is using fracking
So that I can contact them directly and tell them to stop”
User stories are great if you have a number of different audiences who might all want to consume your content.” Richards (p. 96).
Job Stories
We can use these more targeted stories when we only have one user type and one action.
When [there’s a particular situation]
I want to [perform an action or find something out]
So I can [achieve my goal of…]
An example job story:
When I find out fracking might happen near me I want to find out exactly where So I can decide what I am going to do.
Richards (p. 106)
Acceptance Criteria for User/Job Stories
Including acceptance criteria means the team knows when a user story is complete.
Example acceptance criteria for story above:
“This story is done when I can find where the nearest fracking site is to the location I am interested in.” Richards (p. 106)