12.10.2021 Website Analytics Discussion

Owned by Catherine Foss (Unlicensed), created
Last updated: Dec 10, 2021
2 min read

Date

Dec 10, 2021

Participants

  • Mike

  • Chris

  • Julie

  • Anders

  • Catherine

Goals

  • Determine how to best collaborate on website analytics, which could include:

    • Strategic set up (developing goals on what needs to be tracked)

    • Technical set up/optimization (tag manager, GA, other?)

    • Scheduled/regular usage of data collected and best way to socialize or distribute

    • Analysis of data

    • Ad-hoc reporting needs

  • Ideally, analytics should be not just within the website but between sites/channels…

Discussion topics

  • Examples of situations/areas that need clarity:

    • When data points are needed for a presentation, partner request, etc., who at CDA should receive and route these requests? Is there a place (Jira, Planner, other) where we could capture and work through these requests?

    • What format can we provide that will be most helpful for business units? Sometimes there is confusion when staff are provided information coming directly from GA if they are not familiar enough with how to read and interpret the data.

    • What information is currently being measured and reported on that could be useful in decision making?

    • How can we collaborate on a regular basis to review data already collected and identify additional tracking needs?

Action items

@Chris Jackson to look into initial Freshdesk setup
@Julie Baretsky@Catherine Foss (Unlicensed) to build out simple initial process for new requests
Consider FAQs and/or an automated response that can help people to self-serve

Decisions

  1. Create initial simple project that will be used for “intake” of new analytics requests that can be fulfilled by a couple of people, and increase awareness of data already available. Capture needs so that we can use this information to improve what we have available for future scenarios and optimize website setup to meet demand.